Enhanced satisfaction for customers and productivity for the bank
The app, which is available for Apple and Android phones and tablets, plus Apple Watch and Android wear, has been a hit with customers, who have given it high ratings on the App Store and Play Store. And there are now more logins on the app than via a desktop browser.
Especially popular is the mobile check-deposit service: customers are already making more deposits through the app than at branches. And fewer teller deposits means less manual processing and a reduction in costs.
Regulatory compliance is easier, too, as transactions can now be traced digitally. The data generated by the app unearths trends and key insights into customer behavior using analytics tools. And it enables real-time alerts when there’s suspected fraudulent activity on a customer’s account.
Business process transformation, with technologies like RPA, has brought major benefits. For customer due diligence, RPA has taken on data-gathering tasks, leaving employees to take on analytical and high-value activities.
And there’s more to come as the bank continues to take advantage of the most advanced technologies to enhance user experiences and drive business productivity.