The most rad redesign of preppy apparel came from a California dream. The now-famous brand of Johnnie-O apparel was founded by an unsuspecting John O'Donnell in 2004. John grew up in the Midwest where preppy meant blue blazers, penny loafers, and khaki pants. But when his college career at UCLA took flight, this style became overshadowed by a relaxed Californian "dude" look. Now board shorts, flip flops, and graphic t-shirts were the relevant trend. John began his career back in the Midwest, but soon felt the West Coast calling him back. With a sleepy career in marketing sales, a big move to California, and a side "hobby" in place, Johnnie-O came to life!
What started out as crafting the perfect polo shirt has transformed into a whole array of clothing and accessories for all, which now include shirts, belts, hats, socks, sweatshirts, and other specialty items including all weather shorts, the "wedge" collar pique polo, as well as Johnnie-O GolfSkins. They even have extensive lines of customized MLB and collegiate wear, featuring their most comfortable Sully pullovers and performance polos.
Even celebrities can't resist adding this relaxed prep look to their wardrobes. The brand has attracted the likes of celebrity personalities including NFL quarterback Drew Brees, tennis legend Pete Sampras, baseball ace Barry Zito, as well as actors Adrian Grenier of "Entourage", Luke Wilson, and brother, Chris O'Donnell. But what most stands out about this brand is Johnnie-O's philanthropic efforts, including Autism Speaks, The BreesDream Foundation, Friends of Golf Foundation, The John Thomas Dye School Foundation, among many others. A brand that builds up its community and invests in its people is surely one to invest in. Whether you grew up more East Coast, Midwest, or Southern prep, there's no denying that Johnnie-O has created something special, unique to the West Coast but wearable by all.