Amanda-Marie.com

Welcome Back! If you enjoy my blog leave a comment for me and share it with your friends! Don't forget to take advantage of my FREE 7-Day Video Training Series, Leadership In Online Marketing. Simply fill in your name and email under my video in the right hand column! Thanks for visiting!

Social proof is the psychological tendency for people to do the same thing that others similar to themselves, are doing. Especially, when there is not enough information present to be able to make an informed decision themselves. In his book Influence:  The Psychology of Persuasion, psychologist Robert Cialdini coins the term social proof and explains in more depth exactly how it works.

Now, you may be asking yourself why I would bring this topic of social proof up? We all know that I am NO psychologist but I do know a thing or two about creating flourishing personal brands and rockin’ blogs…and I want to help you to do just that.

So trust me, you WANT to social proof your business and in the video below I’ll explain in more detail why, and how to get started in just 4 easy steps. Enjoy!

Let me explain these steps in a bit more detail and give you some specific examples and resources.

1. Testimonials, Endorsements, and Recommendations – Any time you can get your customers, students, mentors, or leaders in your industry to share a good word about you or your products or services, it’s a GREAT thing to add to your blog, website, or social media profiles.

Here in cyber-world, where getting reliable information about leaders and their products and services can be tough, a word of mouth recommendation can be extremely powerful! Come to think of it, I guess my blog is looking a little testimonial-free! If you enjoy the information I provide or have enjoyed my free ‘Leadership In Online Marketing’ training series and would like to send me a text or video testimonial I will consider adding it to my site! Many thanks in advance and keep in mind that’s also great free exposure for you!

2. Social Media Platforms – A great way to add social proof to your brand is by being a FORCE on the social media sites. You can do this in a variety of ways.

Create a Twitter account, begin following people in your industry, and provide valuable content in your tweets. Click here to learn more about Twitter.

Get more views on Youtube by creating keyword targeted videos. If you don’t have a Youtube channel yet, find out how here!

Create a fanpage on Facebook and invite your friends to become fans. You can then add the Facebook fanpage widget to your blog as I have done to share that social proof with your blog viewers. Get started with your fanpage by watching this tutorial.

If you are familiar with fanpages and/or have your own already and want to add a cool new app to it… check out Reviews as seen here.

Lastly, the Google Friend Connect widget is a super effective item to have on your blog. It allows you to create your very own community on your site. If you haven’t already joined my Google Friend Connect I would love to see you there!

3. Traffic and Rankings – The more traffic you have, the more social proof will become evident on your blog and the more new-comers will want to stick around. How can you increase traffic? There are TONS of different ways. I would suggest video marketing, article marketing, being active on the social media networks and having your blog URL in plain site on your profiles, practicing SEO techniques, and even joining a tribe such as the Unified Tribe. While massive traffic doesn’t happen overnight, with persistent effort and valuable content, you will see consistent increases.

4. Pictures and Awards – Be sure to tote that camera and video camera with you to any live events and get some shots of you with industry leaders that your followers will recognize. This shows that you are a person of influence and action. If you are given any awards, don’t hesitate to make them visible to visitors.

Social proof is how fads start, when everyone is doing something, you don’t want to be left out. It’s time to create a fad around your personal brand. Start by following these simple tips and obviously improve them over time.

Please leave me a comment below with your thoughts about social proofing your business. I look forward to seeing what you have to say!

I’ll be speaking with you again soon!

To Your Unlimited Potential,

Check Out These Related Posts

• 3 Weapons Of Influence You Should Be Using In Your Personal Brand